Tuesday, 10 May 2011

New iPad 2 Commercial Focuses on Ultility

In a TV spot that aired Tuesday during prime time, Apple presented the iPad 2 as an all-purpose tool useful to children and CEOs alike.

The spot is the second to promote the device. While the first ad made a case that “technology alone is not enough,” the new one uses the theme “If you asked … ” to make a case for its utility.

“If you asked a parent, they might call it intuitive,” actor Peter Coyote says in a voiceover. “If you asked a musician, they might call it in inspiring. To a doctor, it’s groundbreaking.” The ad, from agency TBWA\Media Arts Lab, goes on to state how CEOs, teachers and children also revere the device.
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The iPad 2 doesn’t seem to need much promotion, though. Apple’s CFO Peter Oppenheimer told analysts that during its most recent quarter, Apple “sold every iPad 2 that we could make.”
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But Apple’s original iPad — which according to IDC held 87% of the tablet market at the end of 2010 — and the iPad 2 face a raft of competitors including Motorola’s Xoom, the Samsung Galaxy Tab, RIM’s PlayBook, Barnes & Noble’s revamped Nook Color and, possibly, a new tablet entry from Amazon.


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